A really good selection of seaside, fine boutiques, or simple but with character hotels, in Crete is available on Evergreen’s rental site.
Hotel price determines the standard of accommodation and reflects other important aspects such as the distance from the sea, the airport or port, or the town center.
Most hotels and tourist- properties in Crete are on the North Coast of the island. Plenty of them are in cooperation with tour operators and can only be booked through them. But still, there are plenty of accommodations in Crete available for independent travelers, especially on the South Coast.